Digital marketing vs traditional marketing- it’s a never-ending battle and continues to be discussed in the present time. In the fast-changing technological world, digital marketing is replacing traditional marketing and making every business sector move towards adopting the benefits of digital marketing. Hence it is required to know what traditional and digital marketing is and what they benefit the business.
Traditional Marketing
Traditional marketing doesn't mean old-fashioned marketing. It means marketing by implementing types of traditional marketing like newspaper ads, magazines, TV and radio commercials, direct mail etc. It also involves outdoor advertising methods such as billboards, brochures etc. which are limited to the semi-targeted audience and involves offline advertisement methods.
In general, traditional marketing channels majorly depend on the pictures rather than the messages which need to be conveyed to the targeted group. Traditional marketing example, one can find billboards of Getraise technologies on expressways, including its brand image, which shows ads. Billboards are created by using graphics with short messages. Telemarketing is another example of traditional marketing used previously, which involves sending text and phone messages to clients to make them aware of the product or service.
Previously, Getraise technologies also used traditional marketing methods; as the world is evolving into a digital dominion, many business sectors have moved online. However, conventional marketing methods still engage people, but at some level, these traditional methods are not capable of providing audience targeting and segmentation compared to digital marketing. Also, customer preferences are changing continuously along with technological development. Hence Getraise technologies have switched to digital marketing methods because of changing marketing requirements and customer preferences.
Digital Marketing
Digital marketing involves marketing or promoting products and services through digital medium over the internet that offers high interaction level of customers. The major types of digital marketing are social media marketing, websites, search engine optimisation, e-mail marketing etc. The website helps collect individual data of a client or a visitor and also helps marketers target the prospects more accurately. Online advertisements can be measured and adjusted in real-time to maximise their efficiency. The major benefit of adopting digital marketing awareness by Getraise technologies is that it helps companies increase brand awareness and effectively communicate with customers. For example, the use of Social media marketing channels helps increase conversion rates by targeting specific customers by posting specific ads for them, allowing them to advertise to only those demographics which marketers want to reach.
The implementation of digital marketing in Getraise technologies involves using digital channels like social media and websites as tools for marketing communication. To understand more, it is required to get insight into the major differences between digital marketing and traditional marketing methods.
Eight key differences between digital marketing and Traditional marketing
As technology grows rapidly, Getraise technologies focus on increasing the new digital marketing methods to widen their market and customer base. Unlike traditional marketing methods, digital marketing is a dynamic and ever-changing process that offers two-way communication and interaction between prospective customers and a business. In modern times, where every person is active on a digital interface, digital marketing takes advantage and promotes business goods and services on the internet; it helps businesses make sure that their efforts reach their targeted customers.
Also, digital marketing helps Getraise technologies improve their brand awareness by increasing the brand's visibility, reach and recognition. Getraise technologies has adopted digital marketing methods and uses the latest technologies to improve brand awareness, as it provides an opportunity for many people to access the brand, leading to higher awareness of products and services compared to traditional marketing methods. A customer of Getraise technologies accessing the website or seeing a brand is directly associated with brand awareness. The major benefit of adopting digital marketing methods in Getraise technologies is that it makes customer familiar with the product through its name and distinguish the brand from market competition.